Market Research Qualitative Leader

Melbourne

Permanent / Full Time

Qualitative Market Research Leader:

Are you an experienced Qualitative Research professional passionate about leading and shaping insights that drive impact? We are seeking a Qualitative Research Leader to join a dynamic agency. This is an exciting opportunity to lead a thriving qualitative practice, manage a small team, and drive business growth while working with high-profile FMCG and retail clients.

Key Responsibilities:

  • Lead the qualitative research practice, ensuring excellence in delivery and innovation.
  • Provide thought leadership and strategic direction in qualitative methodologies.
  • Take a hands-on approach to qualitative research, from design to analysis, ensuring high-quality insights.
  • Manage and mentor a small team of qualitative researchers, fostering professional growth and development.
  • Act as the day-to-day lead on key accounts, building strong client relationships.
  • Manage and grow existing business, identifying opportunities to deepen client relationships and expand service offerings.

Required Skills & Experience:

  • Qualitative Research Expertise: Strong practitioner with hands-on experience in qualitative research, including methodologies such as focus groups, in-depth interviews, ethnography, and online communities.
  • Industry Experience: Proven track record working with FMCG and retail clients, delivering insights that drive business decisions.
  • Leadership: Experience in leading a team, with the ability to inspire, mentor, and develop junior researchers.
  • Client Management: Excellent client management skills, with a skill for building rapport and maintaining client relationships.
  • Business Development: Ability to identify and capitalise on opportunities to grow existing accounts and drive new business.
  • Data Analysis & Reporting: Strong data analysis and reporting skills, with the ability to translate complex data into actionable insights.

Apply Now:
To apply, please send your resume outlining your relevant experience to Amber at amber@cci-recruit.com. We look forward to hearing from you!

Reference Number: 860024

Category: Marketing / PR / Events

Sub-Category: Marketing / PR / Events